1,000 PSG fans gathered in Gangnam-gu to watch the game
Lee Kang-in’s team, Paris Saint-Germain (PSG), is focusing on gaining popularity with the recruitment of Lee Kang-in.
PSG will face Le Havre in the 14th round away game of the ‘2023-2024 French Ligue 1’ held in Le Havre, France at 9 PM (Korean time) on the 3rd. PSG, which is in first place in the league, will hunt for points against Le Havre, which is in eighth place.
In this game, PSG will wear uniforms with Korean letters on them for the first time in the club’s history. The names of PSG players, including Lee Kang-in and Mbappe, will be engraved in Korean for their jersey numbers.
In addition, with the start of the Le Havre match, an event will be held with 1,000 PSG fans gathered at the SJ Kunsthalle in Gangnam-gu, Seoul. PSG sponsors Paris Baguette and EA Sports will participate in the event.
PSG emphasized that joining Lee Kang-in helped sales. PSG said, “After Lee Kang-in joined, the number of Korean spectators visiting the home stadium Parc des Princes increased by 20%,” and “Social media “It became the third most followed club on Naver,” he explained.
PSG official store sales also improved. PSG introduced, “The Seoul store, which opened last July, is generating the second highest sales in the e-commerce sector.” 스포츠토토맨